Privacy Policy

Durham encourages you to review the privacy statements of websites you choose to link to from Durham so that you can understand how those websites collect, use and share your information. Durham is not responsible for the privacy statements or other content on websites outside of the Durham and Durham family of websites. Durham does not collect and keep any personal information online from you unless you volunteer it and you are 18 or older.

Special Note for Parents and Legal Guardians

It is Durham’s intention to adhere to the requirements of the Children's Online Privacy Protection Act of 1998 (COPPA) and the Children's Advertising Review Unit (CARU) guidelines on its websites.

Durham makes every effort to make your and your child's visit safe and enjoyable, we urge you to follow common sense when disclosing personal information on this site or any other site, and we encourage you to monitor your child's online use and to help us protect your child's privacy by instructing your child never to provide personal information on this site or any other without your permission.

Durham may collect information that you provide when you use a website, such as when you: (1) create an account; (2) participate in contests, events or promotions; (3) send questions or comments via e-mail to Durham; (4) submit your resume to us online; (5) fill out online surveys; or (6) otherwise communicate with us. The types of personal information that you provide may include your name, e-mail address, telephone number, postal address, birth date and other contact or identifying information that you choose to provide. Durham may also collect your gender, toy and game ownership and preferences when you provide this information at the same time as your name or other contact or identifying information, or we may combine these data points with your personal information in the future. If you are under the age of 13, only your parent or guardian can provide any personal information to us for purposes of registration and other online activities.

Durham has developed its websites to be an enjoyable experience for children (and adults) of all ages. The purpose of this Policy is to help you understand some of the information contained on the websites and how the websites operate. Please discuss this Policy with your children so that they will better understand how to use the websites and the information they may be asked to provide. Durham believes that providing its visitors with accurate and adequate notice about the websites will inform choices and decisions about how to use them, and will better protect its users' privacy. If you have any questions or comments about our Policy, please contact us using the contact information provided below.


Use of your Personal Information

Durham collects and uses your personal information to operate the Durham website and deliver the services you have requested. Durham also uses your personally identifiable information to inform you of other products or services available from Durham and its affiliates. Durham may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Durham does not sell, rent or lease its customer lists to third parties. Durham may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Durham may send you email or postal mail, provide customer support, or arrange for deliveries. Without disclosing any personally identifiable information, Durham may share data with trusted partners to help us perform statistical analysis. If you give explicit consent, then Durham may provide personally identifiable information to trusted partners, but all such third parties are prohibited from using your personal information except to provide these services to Durham, and they are required to maintain the confidentiality of your information.

Durham websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to legal orders; (b) comply with legal process served on Durham or the website; (c) protect and defend the rights or property of Durham; and, (d) act under exigent circumstances to protect the personal safety of users of Durham, or the public.

Use of Cookies

The Durham website uses "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Durham pages, or register with Durham site or services, a cookie helps Durham to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses. When you return to the same Durham website, the information you previously provided can be retrieved, so you can easily use the Durham features that you customized.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Durham or websites you visit.

Children Under 13 Collection and Use of Children's Personal Information

Durham may collect and store personal information about children under 13 years of age ("children" or "child") if this information is submitted by the parent or guardian in connection with any of our website registrations. To determine who is younger than 13 years old and whether parental consent is required, Durham asks all prospective registrants to submit their date of birth. Those users that indicate they are less than 13 years of age are taken through a parental consent process. When provided by the parent or guardian, Durham may collect and store the following types of personal information about a child under 13: name, email address, parent's or guardian's name, and parent's or guardian's email address. Durham may also collect the child's mailing address when necessary to fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize. Durham may also collect demographic information about a child such as the child's date of birth, gender, and other preferences; and, combine such information with the child's personal information. Durham will only collect this information if it believes that it is voluntarily submitted to us by the child's parent or guardian. For information on how Durham uses cookies and other information collection tools, please see our section above.

Once collected, a child's registration information may be used to: (a) fulfill a transaction, such as ship products that have been purchased or send the winner of a contest or sweepstakes the awarded prize, or (b) send the child requested promotional materials, including information about new products, contests, features and enhancements, special offers, and other events of interest (e.g., Birthday Club e-mails). We may also use the information for our internal marketing and demographic studies so that Durham can improve the services Durham provide our visitors and to better meet their needs.

Please note that Durham is prohibited from conditioning a child's participation in an activity - like contests - on the child's disclosure of more personal information than is reasonably necessary to participate in the activity. This means that if Durham does not need a specific piece of information (like the child's phone number) to allow the child to participate in a contest, Durham simply will not ask for it.

Changes to this Policy

Durham will occasionally update this Policy to reflect company and customer feedback. Durham encourages you to periodically review this Statement to be informed of how Durham is protecting your information.

Contact Information

Durham welcomes your comments regarding this Statement of Privacy. If you believe that Durham has not adhered to this Statement, please contact Durham at We will use commercially reasonable efforts to promptly address the problem.